In a bold move, OpenAI has enabled the option to make purchases directly within its popular chatbot, ChatGPT. This new functionality not only aims to facilitate the shopping experience but also positions ChatGPT as a direct competitor to giants like Google.
With this update, users can compare products from various categories such as electronics, fashion, beauty, and home goods. Once they find what they want, they will be able to click on a link that will take them to the corresponding store to complete the purchase. The best part is that this tool is available to all users, without the need to log in.
New features that enhance the shopping experience
According to a recent announcement from OpenAI, these improvements are designed to make searching and comparing products faster and easier. Users will now be able to see enhanced product results that include visual details, pricing information, and reviews, all without being paid advertisements. The company emphasizes that the results are selected independently, prioritizing the user experience.
Google, on the other hand, has been in the shopping business for years, offering a dedicated space for users to search and buy products online. This move by OpenAI seems to be a direct challenge to that established system, offering a fresh and modern alternative to the online shopping process.
Additionally, OpenAI has noted that search has become one of the most popular ways to interact with ChatGPT, with about one billion web searches conducted through the platform in the past week. As natural language chatbots continue to gain popularity, advertising agencies are beginning to explore how they can incorporate brands into AI responses, adapting to this new landscape where direct interaction with the user is essential.
Along with the new shopping feature, OpenAI has introduced several related updates. ChatGPT now allows for enhanced citations, presenting multiple sources that support its responses and adding visual highlights that help users verify information and explore topics of interest more deeply. Faster search suggestions and autocomplete capabilities have also been implemented, as well as the ability to use ChatGPT through WhatsApp.
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